WHO WE ARE

Founded in 2024, Top Priority was born from a deep-rooted passion for headwear and a vision to blend elite craftsmanship with streetwear edge.

Backed by decades in the game, our founders aren’t new to this — they’ve been instrumental in building some of the biggest names in global headwear. One of them even served as CEO of New Era Europe, the biggest cap brand in the world.

After shaping the industry from behind the scenes, they decided it was time to build something of their own — something that reflects their obsession with fit, form, and cultural relevance.

WHAT WE DO

Every cap we produce is handcrafted using premium materials and unrivaled workmanship. Designed in-house here in the UK, each piece goes through an intensive process of research, prototyping, and refinement — every stitch, panel, and silhouette is dialed in before it ever hits production.

At Top Priority, quality isn’t just a goal — it’s the standard. Our mission is simple: to craft the best caps money can buy, while pushing boundaries with bold colourways and forward-thinking design.

WHAT WE DO

Every cap we produce is handcrafted using premium materials and unrivaled workmanship. Designed in-house here in the UK, each piece goes through an intensive process of research, prototyping, and refinement — every stitch, panel, and silhouette is dialed in before it ever hits production.

At Top Priority, quality isn’t just a goal — it’s the standard. Our mission is simple: to craft the best caps money can buy, while pushing boundaries with bold colourways and forward-thinking design.

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